Brief
Design a brand identity and animated logo for a start-up coffee shop.
Concept
A small coffee shop and bookstore that had a discreet location and eclectic style that evoked the era of prohibition when people went to a speakeasy to drink. I tried to create the feeling of a secret location by using a pair of shifting eyes which incorporated pastel colors commonly used in the 1920s. For a typeface, I thought Futura was distinctly early 20th century and reinforced the prohibition concept. When animating the logo, I thought that the image of eyes peering through a sliding window in a door embodied the concept.
